Let us unleash the power of your data.
Organizations come to us with a problem: They are spending copious amounts of time developing manual reports, and they aren’t getting the insights they need from their data.
While the specifics of the organization’s problems may vary slightly, our response is always the same: We can help.
Our expertise in data analytics consulting allows us to assist organizations with data collection, cleaning, combination, visualization, and analysis, all while focusing on why you began collecting data in the first place: to make smarter decisions that drive value for your organization.
Data Collection Consulting
Data collection is the foundation of a strong data strategy. Often, organizations will erroneously focus on collecting every possible piece of data, creating inevitable hurdles when using the data later.
One Analytics views data collection through the framework of the organization’s goals and prioritizes the collection of data points that are most closely linked to key initiatives. This framework allows us to dive deep and be methodical in how we set up tracking for our clients.
We’ve worked extensively with tools like Google Tag Manager and Google Analytics 4, completing over 60 GA4 set ups in the first half of 2023 alone.
Google Tag Manager
Google Analytics 4 (GA4)
GA4 (Custom Dimensions)
GA4 (Custom Metrics)
Data Cleaning Consulting
Data is often messy. A host of issues prevent organizations from using their data immediately after collection, such as incorrectly titled columns and duplicate records within the data. As a result, organizations often spend significant effort manually cleaning their data and find the process repetitive and frustrating.
One Analytics automates the cleaning of data to enable organizations to use their data in real-time. We’ve automated all aspects of data cleaning from removing columns (in one specific case, 300+ confidential columns within an Excel file) to grouping data into categories that add value in future analyses.
Retitling and removing columns
Removing duplicates
Changing data types
Grouping data into categories
Data Combination Consulting
Most organizations have a multitude of systems that store their data, and those systems rarely talk to one another to create a consolidated view of all data. Even if there is only one system being used to store data, that system may not be able to generate a consolidated view of all the data within it and instead may merely produce canned reports about specific components of the dataset.
One Analytics breaks data out of those silos and into one comprehensive dataset. We’ve worked extensively with various data combination tools including Domo, Tableau, Looker Studio, and Excel. (We’ve built over 500 ETLs in Domo alone.)
Domo (Magic ETL & Dataset Views)
Tableau (Prep Builder)
Looker Studio (Blends)
Excel (VBA)
Data Visualization Consulting
Even if your data has been collected, cleaned, and combined, it doesn’t mean much unless you can visually assess what it is telling you. One Analytics visualizes data in simple and clear ways to tell powerful stories.
To produce visualizations automatically, we work with organizations’ BI platforms (e.g. Domo and Tableau).
Don’t have a BI platform yet? No worries – We set clients up with Looker Studio (a free BI tool) or use the organization’s existing Excel subscription.
Domo
Tableau
Looker Studio
Excel
Analysis
Most organizations have questions that they’ve deemed valuable but unanswerable. These are questions that, if they were able to be answered, would shed significant light on key decisions.
Through analysis, One Analytics answers these questions and drives smarter decisions.
Rather than suggest the same analyses to all organizations, One Analytics works side-by-side clients to fully understand the nature of their business and to identify which previously unanswerable questions would be most valuable to answer. We’ve helped organizations optimize their marketing spend between channels, identify and target high value customers, and much more.
Marketing Spend Analysis
High Value Customer Analysis
Conversion Analysis
Variance Analysis
