Google Analytics Archives

GA4 Active Users vs Total Users Explained

May 21, 2025May 6, 2025

Learn the difference between GA4 active users vs total users—what each metric means, how they’re measured, and why it matters.

May 21, 2025March 27, 2025

Learn how to set up Google Analytics 4 reporting in Looker Studio. Build custom dashboards that turn your GA4 data into actionable insights.

May 21, 2025January 7, 2025

Wondering about Google Analytics cost and how to get started with GA4? We’ve got you covered with this blog post.

April 9, 2025November 6, 2024

Struggling to use DebugView to verify your GA4 data? This guide walks you through how to leverage DebugView to ensure your data is accurate.

April 2, 2025August 26, 2024

Struggling to understand UA’s vs GA4’s bounce rate? Curious about GA4’s engagement rate? We unpack it all in this blog post.

March 4, 2025June 19, 2024

Worried about losing your Universal Analytics data on July 1, 2024? Unsure how to backup Universal Analytics data? Read this post!