Google Search Console is one of the best tools for understanding how your website performs in organic Google search results. It provides valuable insights into clicks, impressions, average position, and the search queries that drive visitors to your website. By setting up Google Search Console reporting in Data Studio (formerly Looker Studio), it is easy to share this information with stakeholders in a customized and accessible way.
In this guide, we’ll walk through how to connect Google Search Console to Data Studio using Google’s pre-built “Search Console Report” template.
Steps to Set Up Google Search Console Reporting in Data Studio
To get started building a Google Search Console report in Data Studio, follow these steps:
1. Sign in to Data Studio
Navigate to Data Studio. Sign in with a Google Account that has access to the Google Search Console account that you want to pull data from. Once logged into Data Studio, you will arrive at the home page.
2. Create a report
Data Studio offers a pre-built Search Console template, which is a great starting point if you’re new to the platform. To access it, select “Templates” from the left menu. Select the “Category” of “Search Console” and then click on the “Search Console Report”.
3. Connect your Google Search Console data
In the top right corner, select “Use my own data” and then “Replace data” for the “[Sample] Search Console Data (Site)” connection.
After selecting “Replace Data”, a new window will appear asking you to authorize Data Studio to connect to your Search Console accounts. Click “AUTHORIZE” and proceed through the additional authentication steps.
Select the site you want to view data from. Choose the “Site Impression” table and the “web” Search type. Click “Add”.
A window will open letting you know that you are about to add data to the Data Studio report. Click “ADD TO REPORT” to proceed.
The bottom right table in the report should now be populating with data.
Because the “Search Console Report” template uses both Site Impression and URL Impression data sources, only part of the report has been connected so far. The Site Impression table provides aggregated search performance metrics for your website, while the URL Impression table provides page-level performance data. To populate the remaining charts and tables, select “Use my own data” and then “Replace data” for the “[Sample] Search Console Data (URL)” connection.
Select the site you want to view data from. Choose the “Url Impression” table and the “web” Search type. Click “Add”.
A window will open letting you know that you are about to add data to the Data Studio report. Click “ADD TO REPORT” to proceed.
Your data is successfully connected to Data Studio, and all charts and tables should now show data.
3. Validate your data
After adding your data, compare the information in Data Studio with the data shown within the Search Console interface. Remember, data updates in Data Studio can take between 1 to 12 hours. If you notice any discrepancies, allow some time for the data to refresh before making adjustments.
4. Customize your report
Now it’s time to make the report your own. Explore the 49 available visualization types to create charts, graphs, and tables that resonate with your stakeholders. Use features like filters, calculated fields, and data blending to tailor the report to your specific goals and surface the insights that matter most.
Conclusion
Connecting Google Search Console to Data Studio is a simple way to create flexible and shareable SEO dashboards. Once established, you can monitor your most important organic search metrics in a single interactive report and customize it to fit your organizations reporting needs.
As your reporting needs evolve, Data Studio also makes it easy to combine Search Console data with platforms like Google Analytics, Google Ads, and BigQuery for a more complete view of your website’s performance. If you’re also working with GA4 data, check out our guide on connecting GA4 to Data Studio for a step-by-step walkthrough.
If you need help building custom Search Console dashboards or integrating your marketing data into a comprehensive report, explore our Data Studio consulting services today.
